3D Or Not To 3D, That Is The Question!

With big-budgeted blockbuster movies being presented in 3D, and large global TV companies shamelessly ramming programming in 3D format down our throats, one would find it hard to avoid the emerging presence of this technology. With the worldwide success of James Cameron’s film Avatar, it has been noted as being the catalyst in heralding the 3D age into the public consciousness. Having personally seen a snapshot of its capabilities during the football World Cup in South Africa, there is no doubting that its features offer an enhanced and exciting dimension (pun intended) to our viewing pleasure. However are the tech boffins and marketers that reside at Sony, Samsung, and Panasonic just to name a few, right to unleash this form of broadcast scenery so soon after people are just getting acquainted with High Definition.

Many homes have invested in the purchase of High Definition television sets and in certain cases quite heavily, yet are now being told by those associated with television and its output that there is a new advancement on the block that is going to become the standard. All described with the usual mundane rhetoric of mind-blowing picture quality I might add. Surely is this not a clear case of commercialisation flexing its domineering muscles ensuring buyers part with more finances within a colossal recession, which quite simply is not fair on the public consumer. A declaration to shoppers that their new and expensive TV investment has become ancient overnight and re-investment is needed merely just to keep up with the latest fad around.

Although around for almost sixty years, many are more likely to remember 3D’s first real global beginning was a brief and hugely unsuccessful foray back in the 1980’s. An induction that has been relegated to nothing more than cameo, as 3D was not in great public demand and did not take off. Maybe it had something to do with those somewhat goofy illuminous red and green spectacles that had to be worn to reap its full potential, who knows. However, technical gimmicks come and go at a whim, and this type of forcefulness we are experiencing to transfer to 3D is far too overbearing especially when technology is transient in its nature. Whatever happened to mobile phones answer to the internet and the WAP technology? Where are the over hyped features that were going to change the way we used our cellular phones? Ladies and gentlemen, the answer is it was confided to the scrapheap quicker than Usain Bolt can run the 100 metres.

So for all those seemingly unperturbed and welcome this new technical development, this is perfectly within your rights. However, for those who are not as enthusiastic, a television is a television. As long as you are getting to view your programme of entertainment, it should not matter if your TV’s character does not come marauding into your living room and flying on to your lap. Well, unless it is Beyonce or Megan Fox, this might just change matters entirely.